Tân Design is a strategic brand & design studio based in Rotterdam, the Netherlands. We build identity systems for the brands of tomorrow. And yes, we love what we do 🙂

Our Services
+ Apparel Design
+ Brand Strategy
+ Creative Direction
+ Content Creation
+ Digital Design
+ Editorial Design
+ Event and Campaign
+ Identity Systems
+ Print and Publishing
+ Signage and Exhibition
+ Spatial Design


We make the complex, simple. We work together to help you shape your personal story and grow your brand and business with engaging and impactful design solutions. Our passion is to connect the brand to its audience. We believe branding and storytelling is the key to make an impact. We humanize brands and translate this into an effective strategy, powerful identity and memorable experience. Because not only do you want your audience to take action, you want them to fall in love with your brand.
Our Process


We are curious by nature. We start by trying to understand the purpose of a company through research and interviews. We then define the brand and build a strategic foundation that aligns with the overall vision for the company. We ask questions, uncover hidden gems and challenge your thoughts before we can provide a fitting solution for your problem. In a world overloaded with information and messages, we use the power of design to cut through the noise and help your brand stand out.


From positioning to identity design —our approach ensures that every part of your brand is precisely what it should be. Every project is different. Nevertheless, we use the same framework for each project. A method that has proven itself in practice. It provides clarity, alignment, and control over the creative process, so our collaborative efforts lead to maximum results.
  Exploration & Alignment
Let’s start digging! Before we can design, we need to explore. In this phase we look into the direction in which the brand should be moving. Discover and learn more about your business and culture. Strategy is essential for creating, developing and managing a brand. We hold workshops with clients in order to reach the right insights. We map out your brand values and goals and create alignment and focus for the whole team. It answers questions like: Who are you? What makes you special? Who are your customers and why should they care?



+ Naming
+ Brand Strategy
+ Brand Positioning & Architecture
+ Brand Journey
+ Customer Profiling
+ Brand Development



  Concept & Development
Time to bring your brand to life! Based on the insights and direction we make the translation to a strong visual identity that emphasize your company’s vision and brand values. With its own unique character, look ‘n feel, tone of voice and style. We structure a visual language so we can apply it to the key deliverables across all channels. We believe that simplicity, sustainability and function leads to effective results for our clients. A great brand is easy to talk about and more importantly: easy to understand. Let’s tell your story the way it should be told: from the heart.



+ Brand Identity
+ Visual Language
+ Identity Systems
+ Creative & Art Direction
+ Tone of Voice & Storytelling
+ Guidelines



  Activation & Implementation
Get ready for lift off! From pre-production to post-production, we’ll guide you every step of the way, to ensure it maintains the highest of standards. We build guidelines for your brand’s identity and help you activate and manage it across all platforms relevant to your audience. Innovative and impactful solutions: translated and ready for implementation. Create experiences, build awareness, grow loyalty and increase sales. Training, inspiring and engaging your brand champions internally and externally so you expand your reach and grow your business.



+ Production
+ Activation
+ Digital & Social
+ Brand Manual
+ Production
+ Brand Training



We’ve worked alongside a broad range of brands, from multinationals to solopreneurs and start-ups as well as a variety of cultural institutions.

Our Selected Clients


Arabika Diensten
Buro Rietveld
Chris Beautybar
Henry George
Marlies Dekkers
Shell Global
Valuable Project


Code magazine
Design is Kinky
Faesthetic magazine
Graniph Japan
IdN Hong Kong
MTV Asia
Next Generasian News
Reload magazine
Sandu 360
Semi Permanent
Tiger Beer


Arabika Taal
Cinemasia Film Festival
De Grote Improvisatie Show
De Lama’s
DJ Quintino
Dwight Steven
Ekko poppodium
Eurasia Festival
Graniph JP
Museum Maluku
Nga Ho Styling
Tony Verdult


Java Plaza
Restaurant Limon
Restaurant Sushi Koi
Shiki Sushi & Lounge
Restaurant Zhong