Henry Georgy Consultancy was launched, initially, as a multifaceted business & it consultancy firm. As part of its visibility, Henry George decided to work on the logo in order to improve its legibility and aesthetics, establishing a connection with its customers. Henry Georgy Consultancy is a business of one or more experts that provides professional advice to an individual or an organization for a fee. They provide companies with consultants, also known as industry-specific specialists and subject-matter experts, usually trained in management or business schools. The deliverable of a consultant is usually advice or a recipe to follow to achieve a company objective, leading to a company project. More and more consulting firms are complementing the strategic deliverable by providing the means to implement the recommendations, either with the consultants themselves or by providing experts, which has opened up new markets for these companies. This is called outsourcing.

THE SOLUTION

In collaboration with the founder, we developed a new visual identity that’s more professional, modern and readable. The monogram and typographic logo are unified, attaining a strong and memorable positioning. The deep blue color conveys serenity and trust. The solution comes with a strategy that work in the various brand applications including website, packaging and stationery.