Established in 2016, Chris beauty bar is a beauty salon in the WTC, The Hague. Not only do they needed to position themselves as a new beauty salon on the market. They also wanted to appeal to their old customer base as well as attract new guests. When you provide cosmetics, skin, nail or hair care products, you need it to appeal to the right target audience. Located in the WTC, Chris needed to cater to an international audience, to both men and women, from expats to local business people. Most importantly is that the customer feel at ease and receive a tailored treatment.

THE SOLUTION

Beauty is in the eye of the beholder. There’s no such thing as one size fits all when it comes to looking great. At beauty salon CHRIS in The Hague you’ll find skin and beauty treatments that are tailor-made. A perfect match for whatever your face or body needs. Life gets busy. Make some time and treat yourself. We created a stylized and modern identity to position Chris in a new category of beauty care. This visual direction separates Chris from their competition and establishes Chris not just as a beauty salon, but as a progressive brand for his and her. In collaboration with their team, we developed a new identity that’s more professional, modern and open. The sleek handwritten logo attains a strong and memorable positioning and personality. The peach color conveys serenity, stimulation, warmth, optimism and trust. The solution comes with a strategy that work in the various brand applications including website, packaging and stationery.