TK ICT needed a visual identity and design language that fits its core values. As a solopreneur the owner needed something that not only reflects his character and personality, but also the company’s: flexibility, innovation and function!
In collaboration with the founder, we developed a new visual identity that’s more professional, modern and flexible. The logo system is dynamic and fresh, attaining a strong and memorable positioning. A strong pay-off, bold typography and colors. The highlight of TK ICT’s identity is a new logo, featuring his initials displayed without a dominant focal point. The letters act as brackets, a nod to CSS and HTML programming language. The logo hints at TK ICT’s expertise at IT, network engineering and knowledge in several kinds of business fields.
Branding, Identity Design